Brand Identity · Visual Branding
Brand design turns your logo into a complete visual identity: logo variations, a defined color palette, typography, and simple guidelines that keep your website, signs, cards and social media consistent. Logo Design Memphis builds brand identities for startups and growing businesses, starting from a custom logo or from the logo you already have.
Short Answer
A brand identity package typically includes your primary logo, alternate versions, brand colors with exact color codes, font choices and a short style guide showing how to use them. It gives everyone who works on your marketing, from a printer to a web designer, the same rules to follow.
Without a defined brand, businesses often end up with slightly different colors on every sign and a stretched logo on social media. Brand design fixes that once so you do not keep paying to correct it.
Brand Elements
A custom logo plus the versions you need for wide, tall and tiny spaces.
Brand colors chosen for your industry and specified for print and screen.
Font pairings for headings and body text on your website and print.
Profile images and cover graphics sized for each platform.
File Formats
Each format is suited to a different job. You receive all of them.
AI (Adobe Illustrator)
TypeVector
Best ForEditable master artwork for designers
EPS
TypeVector
Best ForPrinters, sign shops and promotional products
SVG
TypeVector
Best ForWebsites and apps
TypeVector or raster
Best ForPrinting and sharing with vendors
PNG
TypeRaster
Best ForTransparent background for web and social
JPG
TypeRaster
Best ForEmail and documents
Client Reviews
Real Google reviews left for Logo In Hours, the design team behind Logo Design Memphis.
“I needed a Logo today. I called this company and they provided me with five different logos within an hour. They were very professional and fast.”
Tericka Lawrence
“Absolutely love my Logo!! Zhee was very helpful in every way, called and got a rough draft within the hour. Didn’t pay until I was completely satisfied.”
Brandon Herron
“I was in a jam and was in need of a logo design done quick and Zee held true to their name. I received my professional logo in just a couple of hours.”
OT Hurd
FAQ
A logo is one mark. A brand identity is the full visual system around it, including colors, fonts, logo variations and usage rules, so every piece of marketing looks consistent.
Not always. Many start with a logo and basic colors, then add stationery, social graphics and a website as they grow. We can scale the package to your budget.
Yes. We can clean up your existing logo as vector artwork and then create colors, variations and guidelines around it.
A custom logo can be ready the same day. A full brand package with stationery and guidelines usually takes a few days, depending on the pieces included.
Free Consultation
Tell us where your business is today and what you need. We will recommend the right mix of logo, brand and design services.
Free Design Consultation
Logo, AI logo transformation, graphics or a website. A designer will get back to you, and logo projects need no upfront payment.
Prefer to talk? Call (901) 677-0191
